JFK STeel Mill Essay Essay Example for Free

JFK STeel Mill Essay Essay In his speech to the people of the United States of America, president Kennedy uses repetition and offers solutions with a very imperative tone to convey his opinion that steel companies are causing harm by making their prices higher. He continues to argue that in a rising industry, they are the cause of jobs being lost, and that because of them, the country will be further in debt. After catching the reader’s attention and undermining the steel corporation’s ideas, Kennedy solidifies his speech by using imperative syntax, which adds a sense of urgency to the situation. He constantly affirms the seriousness by using the word â€Å"necessary† and providing solutions to solve the problem. JFK states, â€Å"And it is necessary to stem it for our national security, if we are going to pay for out security communications abroad† (Kennedy). This quote shows that the country needs to take action over the steel industry for progress to come and for the country;s safety to be upheld. The repetition of â€Å"necessary† and his many quotes on protecting the nation reinforce his imperative tone throughout the speech, and shows the message of economic change and awareness that he pursues in this reply. Then, Kennedy uses the ethical appeal, which refers to the credibility, character and confidence of an author. There are many ways in which an author can create this appeal. During the time period in which it was written, cold war tensions were still lingering and Kennedy had just won the position as president in a very close election over an accomplished opponent. Therefore, just as this problem emerges, the nation is vulnerable and tense and has reached a turning point in history. Since he was elected president, the audience views him as an authoritative figure whose speech should be respected. Although Kennedy was young, he still faced critique on his tone and image, so it was expected of him to exhibit hope and compassion, while criticizing the steel industry. He continually opposes the actions of the steel industry in order to maintain his credibility, especially when he points out that, â€Å"The fact of the matter is that there is no justification for an increase in the steel prices. [ The Industry] was to achieve an agreement which would make unnecessary any increase in prices† (Kennedy). In stating this, JFK blatantly attacks the actions of the industry, making it plain to viewers and listeners that he was completely against this change in pricing. Also, throughout his speech, he presents and explains many quotes and statistics which prove the issues wrongfulness and prove the points he is maintaining. In doing these things, he establishes Ethical Appeal with his listeners and makes his speech much more trustworthy and agree-able. In conclusion, by establishing Ethical Appeal and pursuing an imperative tone through repetition, President John F. Kennedy created a powerful oratory protesting the rise in the prices of steel in the early 1960s. This speech was an efficient way to combat this terrible and harmful decision made by these companies, not only being able to protest the issue, but also accomplishing the unification of all Americans on a cause to end the rise in prices.

Theology :: essays research papers

How does Christ demonstrate he would remain sacramentally present to the community in the ritual of the Last Supper?   Ã‚  Ã‚  Ã‚  Ã‚  At the Last Supper, which is also known as the sacred meal Jesus spoke to his disciples with the outmost amount of trust. He let them know through his words that he would be a part or one with them through anything. He actually said to them he would remain in their human lives no matter what. This meant that Jesus would be with them whether he was alive or dead. These disciples were his twelve closest friends. â€Å"Sacred meals, expressive of the human relationship to the devine, form a part of the ritual practice of many religions†¦ they share a sacred meal with [God] as a sign of their acceptance by him through the sacrificial act† (Paul Bradshaw. Early Christian Worship, A basic introduction to ideas and practice, The Liturgical Press, 1996, p.38). This quote shows the significance of the Last Supper. It was at this time that Jesus made a impact on these disciples for eternity. The disciples truly learned at this final meal that the Lord Jesus was and forever will be the chosen one.   Ã‚  Ã‚  Ã‚  Ã‚  While they were eating, Jesus took a loaf of bread, and after blessing it he broke it, gave it to the disciples, and said, â€Å"Take, eat; this is my body†. Then he took a cup, and after giving thanks he gave it to them, saying â€Å"Drink from it, all of you; for this is my blood of the covenant, which is poured out for many for the forgiveness of sins. I tell you, I will never again drink of this fruit of the vine until that day when I drink it new with you in my Father’s Kingdom.† (The New Oxford Annotated Bible, New Revised Standard Version with the Apocrypha, New York, 1973, Matthew 26:26-28).   Ã‚  Ã‚  Ã‚  Ã‚   By saying these words, and making the actions that Jesus made, we see that the disciples will forever recall the life and death of Jesus, as well as all of Jesus’ achievements.   Ã‚  Ã‚  Ã‚  Ã‚  Passover relates to the Last Supper through what can be called a Passover celebration. When celebrating Passover we remember Christ’s passing over the Israelites houses. When celebrating it is the berakoth, or the head of the household that actually leads the ritual. There is actually steps that occur while celebrating the Passover. Bread is handeled, then a small blessing is said before the bread is broken.

Starbucks

Starbucks mission is â€Å"†¦to establish Starbucks as the most recognized and respected brand in the world and become a national company with values and guiding principles that employees could be proud of†¦Ã¢â‚¬  However, this mission was threatened in 2008 when the company found itself in trouble with slow growth and profits. Determined to continue its mission, Starbucks reevaluated its resource-based model of returns and made some changes which resulted in increased revenue and above-average returns for the next three years. The key player in Starbucks strategy was Howard Schultz, CEO of Starbucks.Schultz was determined to regain strategic competitiveness and set forth with an integrated strategic management process which focused on several of Starbucks core competencies (like internal culture and human resources) and included: halting new store openings in the U. S. ; withdrawing completely from Australia; focusing on customers and the â€Å"Starbucks experience;â₠¬  and transferring resources to international markets. We analyzed the strengths, weaknesses, opportunities, and threats through the TOWS analysis tool which focuses on external (or environmental) threats and opportunities AND internal weaknesses and strengths of the company.In this case, Starbucks’s biggest threat is competition, particularly from McDonald’s and Dunkin Donuts. Opportunities include expanding its product line, particularly into international markets, and diversifying its product line to give customers a better â€Å"experience† in AND out of stores. By creating licensing agreements with places like Marriot and Pepsi, and selling retail packs of drinks like Frappucinos in grocery stores, Starbucks increased its diversification.The biggest weakness for Starbucks is its pricing which led to competition with other companies that were offering premium coffee WITHOUT the premium price. Next is Starbucks’s greatest strength: brand name and rec ognition. In other words, to many people, coffee equals Starbucks. Another one of Starbuck’s strengths was how mainstream their name was; however, in 2008, this became a weakness as the competition took advantage of the situation and targeted Starbucks directly with campaigns that the company was â€Å"snobbish† and â€Å"friends don’t let friends drink at Starbucks. To help sustain their constant need for high-quality coffee beans, instead of just purchasing Starbucks fully invested their time into becoming a part of the market by creating support centers and creating fixed-price contracts whenever possible. Starbucks was no longer just a purchaser but a leader with coffee growers. In addition to TOWS analysis, analyzing Starbucks’ position using the Five Forces of Competition shows other issues facing Starbucks in 2008. For instance, the threat of new entrants and substitute products during this time was high. The same is true of the bargaining power o f buyers.The rivalry among competing firms was also high to moderately high, and the strength of the forces of the bargaining power of suppliers was moderate to low. Given the TOWS and Five Forces analyses of Starbucks, we agree with Starbucks strategy formulation. Starbucks should (and did) focus on stopping its saturation of the market (no new U. S. stores) and pulled out of unprofitable nations (like Australia) while reallocating resources internationally. We also agree that a large part of Starbucks’ strategic competitiveness is its â€Å"experience† so focusing on the â€Å"Starbucks Experience† and further branding itself was important.It was also vital to refocus on the core values which make Starbucks a global leader, not follower, as well as technology, like free wi-fi and the Starbucks credit card, which increases the appeal of its stores and products to customers. Since 2008, Starbucks revenue has continued to grow, and 2012 was Starbucks best quarter yet for net revenues! Will this pattern continue? If Starbucks continues to employ strategic competitiveness, take advantage of global markets, differentiate its product, and utilize the latest technologies, we say yes. Starbucks Which one of the 5 generic business strategies best matches Cataracts strategy? Why? I believe that of the generic strategies the best match to Cataracts strategy is that of the rivalry within the industry. This is the best match because there are a lot of different types of specialty coffee shops out their in the industry so the rivalry amongst all the competitors is very fierce. Of the other coffee shops it will tough for hem to match the price and popularity that Cataracts has on the rest of the competition.Other companies may be able to sell their coffee at a higher price but then the number of sales that they receive is going to be lower than that of Cataracts. The rivalry in the coffee shop market is very competitive but Cataracts has an advantage over the competition in the fact that it can charge a higher price then its competitors and still have more customers then the rest of the market. 2. Evaluate Cataracts social responsibility strategy. Is it sincere or Just something t o help with image?I believe that the social responsibility of Cataracts is sincere and not Just something to help promote their image. They want to make sure that the prices that they have paid for the coffee beans is high enough that the small farmers were able to cover all their productions cost as well as provide for their families. Cataracts also wants to work directly with small coffee growers, local coffee-growing cooperatives, and other hypes of coffee suppliers to promote coffee cultivation methods that protected biodiversity and were environmentally sustainable.Lastly Cataracts made purchasing arrangements that limited the exposure to sudden price Jumps due to weather, economic, and political conditions in the growing countries where they were getting their coffee beans. 3. What major issues face the company in mid 2010? In the mid 2010 people were not spending their normal amount on money, customers were more worried about saving their money because of the economic crisis. With Starbucks â€Å"To say Starbucks purchases and roasts high-quality whole bean coffees is very true. That’s the essence of what we do- but it hardly tells the whole story†¦(Starbucks, 2013, pg 1)† Starbucks is known for not only their high quality products but also their great efforts in social responsibility. They give back to the community while striving to have genuine service and an inviting atmosphere. Their mission statement is as follows, â€Å"It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done (Starbucks, 2013, pg 1). † They have done a tremendous job at having their mission statement hold true to their regular consumers while keeping them paying the higher costs of their product. Analysis Starbucks, in 2009, used economic analysis on elasticity in order to increase sales of their famous coffee drinks and use its reputation and premium brand drinks to take away sales from McDonalds which introduced a new line of lower priced espresso drinks that have proved to be popular. Starbucks has decided to increase the cost of some of their drinks like the Frappuccinos and caramel Macchiatos by an average of 10 cents to 15 cents. In some cases they are raising costs as mush as 30 cents which is about an 8 percent increase. Consumers that were regulars of Starbucks considered this beverage product to be in-elastic and were willing to pay anything because they need this product. An example of an in-elastic demand product would be anything that would be considered a necessity. For example, â€Å"the more necessary a good is, the lower the elasticity, as people will attempt to buy it no matter the price, such as the case of insulin for diabetics (Gillespie, 2007, pg 28). † These regular consumers of Starbucks would be willing to pay top dollar for before purchasing the similar low priced product at their competitors. They know that competitors like McDonald’s does not offer all of the flavors or drinks that they offer so they know they will keep their regulars. To offset this increase, their strategy was to lower the price of their most popular beverages by 5 cents to 15 cents. This would include their popular 12 ounce lattes and their brewed coffees. This was the first time Starbucks lowered the price of any of its drinks since it began. The plan to reduce prices of their basic drinks like the latte falls on the fact that their competitors McDonalds is capturing some of the consumers that are less interested in the premium brands that Starbucks offers. By lowering the price of these coffees might bring some of those customers back. These consumers consider their beverage elastic and are willing to change the brand for a lower price. McDonalds was running a huge advertising campaign on the same sugary, creamy drinks that now at Starbucks will be more expensive but according to Kenneth Davids, editor of Coffee Review who states â€Å"Starbucks is safe raising the prices of specialty drinks because they are where the company best differentiates itself (Miller, 2009, pg 1). The consumers who value a great tasting coffee at Starbucks are consumers who are willing to pay more. Taste test comparing espresso drinks between Starbucks and McDonalds have proven that Starbucks drinks are favored over the same McDonalds drink. The difference between the standard lattes was not as noticeable then the advantage Starbucks has over McDonalds for their syrupy and whipped cream style drinks. Some of McDonalds drinks actually taste terrible. So a con sumer that expects the best tasting specialty drinks are will be willing to pay more. Like one always says, â€Å"you get what you pay for† and here it means a better tasting drink then any of Starbucks competitors. Conclusion Starbucks used economic analysis of the elastic and inelastic demand for their products which worked wonderfully. They lowered the prices of the elastic products in order to compete with their competitors such as McDonald’s McDonalds and raised the inelastic products for drinks that they proved to be the best of the best. With the changes in the pricing their revenue went back to increasing. As seen in Appendix A, in 2009 they were hurting due to McDonald’s new advertisements on their coffee and how low their price was. When Starbucks used this analysis and changed the pricing accordingly their revenue went back in the upswing. Starbucks made a very intelligent decision to market their products differently and to different consumers. This market decision based on elastic and inelastic demand kept them as successful as they have been in previous years by keeping their revenues increasing. Starbucks â€Å"To say Starbucks purchases and roasts high-quality whole bean coffees is very true. That’s the essence of what we do- but it hardly tells the whole story†¦(Starbucks, 2013, pg 1)† Starbucks is known for not only their high quality products but also their great efforts in social responsibility. They give back to the community while striving to have genuine service and an inviting atmosphere. Their mission statement is as follows, â€Å"It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done (Starbucks, 2013, pg 1). † They have done a tremendous job at having their mission statement hold true to their regular consumers while keeping them paying the higher costs of their product. Analysis Starbucks, in 2009, used economic analysis on elasticity in order to increase sales of their famous coffee drinks and use its reputation and premium brand drinks to take away sales from McDonalds which introduced a new line of lower priced espresso drinks that have proved to be popular. Starbucks has decided to increase the cost of some of their drinks like the Frappuccinos and caramel Macchiatos by an average of 10 cents to 15 cents. In some cases they are raising costs as mush as 30 cents which is about an 8 percent increase. Consumers that were regulars of Starbucks considered this beverage product to be in-elastic and were willing to pay anything because they need this product. An example of an in-elastic demand product would be anything that would be considered a necessity. For example, â€Å"the more necessary a good is, the lower the elasticity, as people will attempt to buy it no matter the price, such as the case of insulin for diabetics (Gillespie, 2007, pg 28). † These regular consumers of Starbucks would be willing to pay top dollar for before purchasing the similar low priced product at their competitors. They know that competitors like McDonald’s does not offer all of the flavors or drinks that they offer so they know they will keep their regulars. To offset this increase, their strategy was to lower the price of their most popular beverages by 5 cents to 15 cents. This would include their popular 12 ounce lattes and their brewed coffees. This was the first time Starbucks lowered the price of any of its drinks since it began. The plan to reduce prices of their basic drinks like the latte falls on the fact that their competitors McDonalds is capturing some of the consumers that are less interested in the premium brands that Starbucks offers. By lowering the price of these coffees might bring some of those customers back. These consumers consider their beverage elastic and are willing to change the brand for a lower price. McDonalds was running a huge advertising campaign on the same sugary, creamy drinks that now at Starbucks will be more expensive but according to Kenneth Davids, editor of Coffee Review who states â€Å"Starbucks is safe raising the prices of specialty drinks because they are where the company best differentiates itself (Miller, 2009, pg 1). The consumers who value a great tasting coffee at Starbucks are consumers who are willing to pay more. Taste test comparing espresso drinks between Starbucks and McDonalds have proven that Starbucks drinks are favored over the same McDonalds drink. The difference between the standard lattes was not as noticeable then the advantage Starbucks has over McDonalds for their syrupy and whipped cream style drinks. Some of McDonalds drinks actually taste terrible. So a con sumer that expects the best tasting specialty drinks are will be willing to pay more. Like one always says, â€Å"you get what you pay for† and here it means a better tasting drink then any of Starbucks competitors. Conclusion Starbucks used economic analysis of the elastic and inelastic demand for their products which worked wonderfully. They lowered the prices of the elastic products in order to compete with their competitors such as McDonald’s McDonalds and raised the inelastic products for drinks that they proved to be the best of the best. With the changes in the pricing their revenue went back to increasing. As seen in Appendix A, in 2009 they were hurting due to McDonald’s new advertisements on their coffee and how low their price was. When Starbucks used this analysis and changed the pricing accordingly their revenue went back in the upswing. Starbucks made a very intelligent decision to market their products differently and to different consumers. This market decision based on elastic and inelastic demand kept them as successful as they have been in previous years by keeping their revenues increasing.

Case Study of Carnival Corporation - 1585 Words

The history of the Carnival Corporation begins in 1972, when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground, but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977, Carnival had three ships, and ten years later, as the industry leader, the company went public. In the early 1990s, Carnival began to diversify into land-based entertainment, thus changing its name to Carnival Corp. The company is the worlds #1 cruise operator with about a third of the market. Carnival Corporation is comprised of Carnival Cruise Lines; the worlds largest cruise line based on†¦show more content†¦The company took a $135 million write-off for that year. When Carnival acquired Holland America Lines, it borrowed $375 million. In order to finance the borrowing, it issued Convertible Subordinated Notes (4 1/2 percent) to raise $113 million to repay various bank loans and issued more than 5.6 million shares Class A Common stock to increase capital. And when Carnival acquired a 29.5% equity interest in Airtours for approximately $307 million, the company entered into an unsecured five-year $200million multi-currency revolving credit facility and funded about $163 million of the acquisition cost through this facility. Opportunities. In general, the cruise industry will continue to search for innovative ways to increase passenger volumes, on-board expenditures and ancillary revenue streams. The keys to the cruise experience appeal include the predictability of travel cost and the ease of the vacation decision. A telephone call to a single entity - and one check - will reserve a vacation, which at a minimum typically includes on-board dining, entertainment, childrens programming, accommodations, and airfare to and from points of embarkment. In addition, cruise ships have greatly improved the quality of on-board experiences with more diverse food and beverage venues, entertainment and deck activities, meeting and conferenceShow MoreRelatedCarnival Corporation Case Study2234 Words   |  9 PagesIntroduction Carnival Corporation as the largest cruise line in the world is being a leader and innovator in the cruise line industry. Many of the onboard activities and services were introduced to strengthen the competencies between competitors. The challenges of the Carnival were being overcome by the management with creative and innovative strategies. As a corporate entity, Carnival did not refuse to withdraw money to settle the ocean pollution charged by public. 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